Friday, February 8, 2013

ArtBizVoice: My Audience and What they Need.

Dear Mr. Trump,

I took a couple of days off writing to ponder my purpose again. It’s a luxury I have at the moment because I have a number of projects going. I did take a break because someone questioned the wisdom of my using this format as a way to reach out to people like myself and to find a possible mentor.

The people I am trying to reach are people who are creative, don’t really understand the nuances of being an entrepreneur, they have no mentors who understand the challenges they face as sometimes they are the first in their families to go into business. My target for these blog posts are people who recognize your name because you have a media presence that most in business do not have.


My writing these letters to you gives people who need the information a key into the locked door of the business world they might not find any other way. You have name recognition to those on welfare, stay at home moms, disabled, people who have lost their jobs. They understand that you are an entrepreneur and a successful business man living the dream. They see the result of your education, experience, the people who mentored you but they simply don’t know how to get from where they are to becoming successful like you.

The questions they have are not answered by The SBA, SCORE or most business associations or state funded employment councilors because many of those councilors have never lived the challenges.

The people I’m trying to share with don’t have access to mentors, educators and others who have learned how to navigate the zero dollar start up business and operate it on a shoe string.  These are creative people, many of them living in poverty, many of them reach out to people like myself who have had experiences and came before them. Their only access is what they see on TV and what books they find when they shop at a store like the Dollar Tree or a Thrift store. Fortunate is the one who finds one of your books in either of these places or in a public library.

In this day and age people need practical help, not pat answers from people who haven’t been there. I heard on my local radio station this week that the number of first time entrepreneurs is the fastest growing sector in the economy this quarter. I think people are seeking it because of so many who have lost their jobs and industries over the last 4 years. People need this help. If they cant find work, they need to create their own job. They need to know what is possible, why and how to get there even in spite of their insecurities.

So, Mr. Trump, until you tell me not to write to you like this, I am going to continue to use the format to reach out to people and share what I know, what I have learned and where I have found to get the answers.

Thanks for being there.
~L

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