Showing posts with label help for small businesses. Show all posts
Showing posts with label help for small businesses. Show all posts

Friday, February 8, 2013

ArtBizVoice: My Audience and What they Need.

Dear Mr. Trump,

I took a couple of days off writing to ponder my purpose again. It’s a luxury I have at the moment because I have a number of projects going. I did take a break because someone questioned the wisdom of my using this format as a way to reach out to people like myself and to find a possible mentor.

The people I am trying to reach are people who are creative, don’t really understand the nuances of being an entrepreneur, they have no mentors who understand the challenges they face as sometimes they are the first in their families to go into business. My target for these blog posts are people who recognize your name because you have a media presence that most in business do not have.


My writing these letters to you gives people who need the information a key into the locked door of the business world they might not find any other way. You have name recognition to those on welfare, stay at home moms, disabled, people who have lost their jobs. They understand that you are an entrepreneur and a successful business man living the dream. They see the result of your education, experience, the people who mentored you but they simply don’t know how to get from where they are to becoming successful like you.

The questions they have are not answered by The SBA, SCORE or most business associations or state funded employment councilors because many of those councilors have never lived the challenges.

The people I’m trying to share with don’t have access to mentors, educators and others who have learned how to navigate the zero dollar start up business and operate it on a shoe string.  These are creative people, many of them living in poverty, many of them reach out to people like myself who have had experiences and came before them. Their only access is what they see on TV and what books they find when they shop at a store like the Dollar Tree or a Thrift store. Fortunate is the one who finds one of your books in either of these places or in a public library.

In this day and age people need practical help, not pat answers from people who haven’t been there. I heard on my local radio station this week that the number of first time entrepreneurs is the fastest growing sector in the economy this quarter. I think people are seeking it because of so many who have lost their jobs and industries over the last 4 years. People need this help. If they cant find work, they need to create their own job. They need to know what is possible, why and how to get there even in spite of their insecurities.

So, Mr. Trump, until you tell me not to write to you like this, I am going to continue to use the format to reach out to people and share what I know, what I have learned and where I have found to get the answers.

Thanks for being there.
~L

Thursday, January 31, 2013

ArtBizVoice: Preventing Dancing Mediocrity in Your Business

Dear Mr. Trump,
I love your philosophy of excellence. The goal of being the best possible while making yourself and what you do better and better.

I have been keenly aware over the last few months that there is actually a dancing mediocrity in most of our culture today. I have actually been trying to figure out why.

This mediocrity can be as simple as an employee sweeping the floor but instead of actually using a dustpan they pile all the dirt in the middle of the floor, then pick up what they can see to place in the trash can. They actually use their hands to pick up the dirt. The last activity in this scenario is to simply swish the broom through the small bits and spread it out all over the room. When you ask them if they swept up the floor they say “yes”. But the floor never gets clean. This is kids stuff. I mean really this is the sort of thing a little child does during chores... until they are trained.

So why on earth would anyone go through an activity that is small but incredibly important for most businesses  but only do enough to say "Yes, I did it."

My theory :


a)these people have never been trained to take pride in their work?  (Maybe)
b) these people have been trained that this is the way its done? ( They probably do it this way at home)
c) these people understand the concept of sweeping and accomplish it as the goal but they do not understand that the goal is actually to clean the floor from the corners to the center and make it shine?
d) they are distracted by cell phones and ipods and are not focused on their work so they don’t even realize what they have done or not done? (easy fix: turn them off during work hours)
e)Every aspect of their life is so filled with drama that it spills over into what they are doing at work. The distraction is so bad that they hinder everyone else from their work and productivity drops?( this is deserves its own blog post)

Everyone of these things combined makes for a dirty floor even if it is swept. And this is the major hurdle that employers have to overcome. Even employees have a good work ethic and are dedicated to the job, the language becomes the issue, even when everyone in the workplace speaks English.

Let me illustrate what I think is the most prevalent issue in the current rise in mediocrity. When I say to someone sweep the floor they I expect it to be spotless when they are finished. And I want to be able to walk barefoot over the floor and have my feet be clean and have the floor be smooth. That means not only do I need to communicate how I want it done and why,  they need to not only understand what I expect and how I want it done. And they need to understand that their job performance is rated on results not busy work that never gets done.

One thing we don’t want is a shinny tile floor and the most important client  of the decade to be walking into  the building just as the sunlight shines through the window and hits that pile of dirt someone left because they didn’t know the difference between sweeping and making it spotless. 

We survived the winds and the rains last night. It always amazes me as to how the sun shines brightest just after a really active storm. Have a blessed day.
~L