ArtBizNews: Epiphany of Qualified Hires

Dear Mr. Trump,

Last week I heard about the casinos that were opening in Maryland. They were holding classes for people to become dealers. It was a two week class to train potential hires. I found it fascinating. A prerequisite for even having an interview was to take the class.

I filed the information away in the back of my mind and Friday it hit me. Every time I advertise for some one to partner with me to market my work on line they usually cant seem to figure out the process.The problem I was having trying to get people to work for me was that it was so foreign and complicated to them that they couldn’t do the job. They were over whelmed.

My mistake was to expect that because someone was on line that I should expect them to know how to do the marketing I wanted them too only having to give them simple instructions. Just like a person might be able to gamble doesn’t mean they know the nuances of being a dealer or the legal ins and outs, just because a person shops on www.zazzle.com does not mean they know how to help share and market  products you have available.
Something I thought should be so simple is actually quite daunting to the average shopper. Its especially daunting to the middle age woman who has to have her children show her how to do even the simplest email.

So now I have figured out that I need to but together some sort of training video or videos to show potential partners how to do what I need done.

Its a big part of the solution to marketing on the Internet. Teach before you hire. That way you not only give people the opportunity to partner with you but you also give them knowledge and skills that they can use other places. It builds good will.

I think that is already a philosophy Learn one, do one teach one.
Here is the upside, If I am not mistaken, once they know how to do it then I can partner with the best of the best to make our business even better.

I can barely believe that its almost the end of January and my grass is still green. We woke up to ice this morning. I hope your weather is better today.

~L