ArtBizVoice: 30 Seconds

Dear Mr. Trump,

I’ve been sitting here for the last two years thinking about  what direction I would like to take my business in.   And as I did I realized that my communications skills need some major improvement.

So before I go any further I’m going to say that It has really taken me a long time to figure this out. In business we don’t want to be friends we want to be beneficial acquaintances. That means that time is of the essence. That means in the first sentence I have to state my proposal.

I have to say its very intimidating. Everything in one’s life boiled down to one sentence and spoken with concise passion so as to convince the world that your project is the one they should choose. Scary!

I have of course seen your program, The Apprentice. Well I did years ago. That was the first time I  ever saw it in action. I think writers and artists, because of the time they spend alone and in their heads, sometimes are not aware of how to condense and efficiently  use  language for  busy people.

I remember seeing writer Dick Francis in an interview years ago when I still had TV, I remember how he had to think about answers and then slowly spoke. He wasn’t aware of the 30 second sound bite. There was a lot of dead air space that seemed like an eternity and it made this brilliant man seem a bit less intelligent than he really was.  I suppose that is what it boils down to. ..yes, between 15 and 30 seconds to get  one’s point across.

So here it is… you want to make a proposal.
1. Do it on one sentence  to get the attention
2. Follow through with details in the next 2 sentences
2. Keep it narrow
2. Have all the information so you can answer questions.
3.Get the message out as quickly as possible.

So  Tomorrow I am going to try this out on my blog.

Have a great afternoon. Think we might have some snow here tomorrow.

~L

Bloggers Note: I gave up TV in 2003 because of the expense of Cable. When the new change over to digital happened in 2009 I had to give up watching most TV because the antiquated TV's  I have (black and white) and an archaic Color set  are of little use in the "digital age of TV. The money I could use for that entertainment I put into  my business.