ArtBizVoice: Getting People Involved. ( The PPN Project)

Dear Mr. Trump,

Since I basically have no start up money and I live on a shoe string budget on the best days, I came up with this idea of how to market my work. I call it Partner Marketing or Partnership Program for Non-employees(PPN). Perhaps there is a better name already for it.

Here is the need: I need to make sales to pay for art supplies to keep making art and pay for my expenses.  The people I invite into the program want to buy original art but cannot afford it. Usually the art they want is something special to them like a pet portrait or a painting of their child and their horse etc.

The goal:

The key to my marketing strategy is to sell as many reproduced products as possible. These products will fund further art and some additional programs I would like to accomplish in my community.  By using PPN participants to share the product s  this increases my chances of making the necessary sales and gives them  an opportunity to have art that they couldn’t otherwise afford.  The cost of making the art is covered.

How it works:

Sample of PPN Project invitation

Each person agrees to participate for a year(They can actually participate as long as they want to). For the first month I work with them to teach them how to do the project. Basically participants share three or 4 pre-determined items throughout the day on their social media venues. Each item they share has a special code assigned only to them. Each sale of an item with their code gives them a point. The points are tallied at the end of the month. The participant then receives a statement of points that they can use as a discount against the purchase of original work or signed prints.

The participants in the PPN project also are taught how to do recommendations and reviews and given support in how to market as they go. In the program they do this about 2 or 3 times a week.

The program is active marketing, meaning sharing the content in a public way and talking about it to generate interest.

I read once in Guerrilla Marketing, that a product or brand name must be seen at least 15 times before  a potential client will remember it and act on it. IF, of course, it is something they want or can use. Participations should begin seeing a response to their efforts by sales that begin on about 15 day once they fall into the routine. It generally should take no more than about 15 minutes a day to do this sort of program, especially if they have multiple social media venues. This program will allow people to see what is available multiple times on multiple venues, help a worthy cause, empower people in the project and help me to go on to paint another day.

One important distinction about this program is that it is not aggressive marketing; Meaning that those who participate are not allowed to spam. Spamming is repetitively posting the exact same information over and over again to a large number of people who have no interest or who have not asked for information. If participants spam on their social media or email they will be removed from the program and banned from further participation. 

Active Social Marketing will do four things:
Provide information about the product,
Provoke a discussion
Show people how to purchase the product
Lead people to other products they might enjoy having, if the original product is not to their taste. 

Beautiful day today! Warm and sunny. Have a great day,
~L